About OUXI Electric Bicycle Brand Story

【Origin】OUXI Begins in 2011

"Founded the OUXI brand, the name originates from 'OUtdoor eXploration Instrument' (outdoor exploration tool), which also implies 'European quality, Western form, Chinese soul'."

【Innovation】DTC: Breaking Down Barriers

cutting out middlemen to deliver high-performance off-road motorcycles directly to riders at affordable prices. From urban commuting to outdoor adventures, we offer a diverse product lineup including the V8 fat tire all-terrain e-bike, GT2000 electric dirt bike, R7 full suspension model, and R11 urban leisure model.

【Our Promise】 More than just a Ebike; it’s a way of life

Because OUXI believes: true freedom is never about conquering alone, but about adventures with reliable companions.
To every rider who chooses OUXI — we are still on the road, so you can define your own path.

Brand Vision: To become the world's leading brand of high-performance off-road motorcycles.

Our vision is to craft motorcycles capable of conquering rugged mountain trails, muddy terrain, and complex landscapes, while simultaneously handling daily commutes with ease—thereby liberating the riding experience from the constraints of specific environments.

Whether for weekend off-road exploration or weekday urban travel, our bikes strike the perfect balance between power, safety, and comfort. Through continuous innovation and unwavering quality, we empower every rider to enjoy a lifestyle where freedom, convenience, and pure riding pleasure coexist.

Brand Mission: Ignite Your Passion for Diverse Cycling Adventures

OUXI’s mission is to awaken the spirit of adventure within every rider. We use technology and craftsmanship to create value-for-money, safe, reliable and long-range fat-tyre off-road bikes, off-road motorcycles and small commuter bikes to meet a variety of riding needs.

Making urban commuting, leisure cycling and outdoor adventures easier, more enjoyable and more environmentally friendly. Ensuring that every OUXI rider can tackle any terrain with confidence and style, experiencing the thrill of the ride.

Brand Values

(1) User-centric：Deeply understand the needs of cyclists, driving product innovation through user experience.

(2) The Pursuit of Freedom：Embracing the spirit of boundless exploration, making cycling a way of life.

(3) Reliable Quality：We adhere to rigorous manufacturing standards and product testing to ensure stable performance and reliable safety.

Our Story

The launch of the OUXI V8 marks a significant milestone in the brand’s history.
As one of the first models to seamlessly blend wide-tyre design with a motorcycle-inspired aesthetic, the V8 quickly became a sensation across Europe, the United States and other international markets, where it has been widely acclaimed.

OUXI has launched the V8 Max, an upgraded model in the V8 range. The model features a range of enhancements, including extended range, superior riding comfort and greater practicality, designed to meet the expectations of users seeking a more feature-rich electric bicycle for everyday use.

OUXI has launched the V8 Mini, a lighter and more compact version of the V8 series. Designed specifically for smaller riders and beginners, it offers not only improved manoeuvrability and a lighter frame, but also a more effortless and user-friendly riding experience.

OUXI has launched the R7, a model designed with urban cycling in mind, striking the perfect balance between performance and practicality. With a lighter frame and a sleeker, more streamlined design, it is the ideal choice for city commuting, whilst still delivering a dynamic riding experience.